Trade Marketing Packages
These marketing packages are designed for titles with broader mass-market appeal. They offer three levels of participation (from less expensive to more expensive) that include combinations of advertising in ForeWord magazine, Ingram Advance, Baker & Taylor’s Forecast and/or Publisher’s Weekly e-mail newsletter. Also available are opportunities to reach independent booksellers through direct mail and e-mail campaigns and review copy mailings to top industry book reviewers.
Body, Mind, & Spirit Marketing Packages
These marketing packages are designed for titles with appeal in the new age and spirituality markets. There are two levels of participation that offer combinations of ads in Ingram Advance, Evolve magazine, and/or New Leaf Monthly Updates. Also available are opportunities to reach independent booksellers through direct mail and e-mail campaigns and review copy mailings to top industry book reviewers.
Christian Marketing Packages
These marketing packages are designed for Christian, religious, and inspirational titles. There are two levels of participation that offer combinations of ads in Baker & Taylor’s Spirit catalog and Publisher’s Weekly e-mail newsletter. Also available are opportunities to reach independent booksellers through direct mail and e-mail campaigns and review copy mailings to top industry book reviewers.
Children’s Marketing Packages
These marketing packages are designed for children’s titles. There are two levels of participation that offer combinations of ads in Ingram’s Children’s Advance, Baker & Taylor’s Books for Growing Minds, and Publisher’s Weekly e-mail newsletter. Also available are opportunities to reach independent booksellers through direct mail and e-mail campaigns and review copy mailings to top industry book reviewers.
Craft Marketing Packages
These marketing packages are designed for craft and hobby titles. There are two levels of participation that offer combinations of ads in Advance magazine’s Supplement for Craft and Hobbies, opportunities to reach independent booksellers through direct mail and e-mail campaigns, and review copy mailings to top industry book reviewers.
Academic Marketing Packages
These marketing packages are designed for titles geared toward the higher learning, scientific, technical, and medical categories. There are three levels of participation that offer combinations of ads in Advance magazine’s Supplement for Higher Learning, Baker & Taylor’s Scope, and YBP Update’s electronic newsletter. Also available are promotional stuffers in Baker and Taylor shipments and review copy mailings to top industry reviewers.
