In order to ensure our clients aren’t spending valuable time and money promoting a book that’s not yet available in bookstores, we have constructed this chart to give you the best idea of when you should begin promotion:

Timeline PDF Version (21k)

The best way to read this chart is to determine when you will submit your new title to BookMasters/AtlasBooks and then work out the rest of  your timeline based on that month. Sales activity begins the month after books are received BookMasters/AtlasBooks.

Books are "available" from us as soon as they're received in our warehouse. Anyone may order them from us immediately.

1. We will use tip sheets and finished book to sell the title to Ingram, Borders, Barnes & Noble (B&N) and Baker & Taylor (B&T). Once the books are physically received by Ingram (should be within 4-6 weeks of the book being sold to Ingram), they appear as "available" to retailers, including Amazon which will show 2-3 day availability to consumers. B&N and Borders may take much longer than Ingram to actually place their orders. B&T orders on demand. We are the exclusive sales agent for Amazon, so please cancel your Advantage Account upon signing up.
    
2. Many of the sales to independents, regional chains, and regional wholesalers depend on the commission reps' selling cycle. The commission reps' use the catalog, tip sheets, color covers, and sample books to sell to their accounts.
    
3. The "official pub month" should be the month you plan to start your promotion, not the month the book is printed.
    
4. BEA is at the end of May/beginning of June. Sales reps concentrated sales efforts begin at the show.